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What is an Alt Tag on a Website
What is an Alt Tag on a Website
Updated over 12 months ago


​Alt Tags on Podpage: The only place Podpage users have control of the alt tags are in the text editor. Podpage does the rest automatically.

More information on Alt Tags

An alt tag, also known as an alt attribute or alt text, is an HTML attribute applied to images on a website. Its purpose is to provide a textual description of the image content in case the image cannot be displayed to the user. Alt tags serve several important functions:

  1. Accessibility: Alt tags help make websites more accessible to people with visual impairments who use screen readers. These tools read aloud the content of web pages, including alt text, allowing visually impaired users to understand the purpose and content of images on the site.

  2. SEO (Search Engine Optimization): Alt tags provide search engines with information about the content of images, which can contribute to better indexing and ranking of web pages. Including relevant keywords in alt text can improve the visibility of a website in search engine results.

  3. Image Loading Issues: Sometimes images fail to load due to slow internet connections or technical issues. In such cases, the alt text provides context about the missing image, ensuring that users still understand the intended message or content of the webpage.

  4. Hover Text: In some browsers, when a user hovers their cursor over an image, the alt text is displayed as a tooltip, providing additional context or information about the image.

To ensure accessibility and improve SEO, it's essential to use descriptive and concise alt text that accurately represents the content or function of each image on a website.

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how do i add it?

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Adding alt text to an image on a website depends on the method you're using to create or update the website. Here are instructions for some common methods:

  1. HTML: If you're writing HTML code directly, you can add alt text to an image using the alt attribute within the <img> tag. Here's an example:

htmlCopy code<img src="image.jpg" alt="Description of the image">

Replace "Description of the image" with a brief, descriptive text that accurately represents the content or function of the image.

  1. Content Management Systems (CMS): If you're using a CMS like WordPress, Wix, or Squarespace, adding alt text is usually straightforward. When you upload or insert an image into your content, you'll typically see an option to add alt text. Look for fields labeled "Alt text," "Alternative text," or similar. Enter your descriptive text in that field.

  2. Website Builders: Many website builders have built-in features for adding alt text to images. If you're using a website builder like Weebly, Shopify, or Webflow, navigate to the image you want to add alt text to, and look for options related to image settings or properties. You should find a field where you can enter alt text.

  3. Code Editors: If you're using a code editor with a graphical interface, such as Adobe Dreamweaver, you can typically add alt text by selecting the image and finding an option or field in the editor's interface to enter alt text.

Remember to add alt text to all images on your website to improve accessibility and enhance search engine optimization.

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